Product Manager, BabyBumps

BabyBumps was one of the highlights of 2024 for me. Through the Christensen Family Center for Innovation, I joined founder Dr. Victoria Fritz and fellow PM Ellie Kang to build a product for families navigating surrogacy—an experience that is emotionally intense, highly regulated, and often confusing for everyone involved.

The team originally framed BabyBumps as a “dating app for surrogacy,” and my first months were spent turning that concept into Figma wireframes and a clickable prototype. But once we started talking with surrogates and intended parents, we heard loud and clear that the metaphor didn't match how they wanted to be seen or how they made decisions. Those interviews pushed us to pivot toward a new vision: a calm, guided hub for education, expectations, and next steps—the center of surrogacy instead of a swipe experience.

As PM, I helped lead that pivot. I shaped the product vision, broke work into two focused four‑week sprints, and coordinated our cross‑functional team of engineers and designers using agile ceremonies and Jira. We rebuilt the experience as a React web app and validated flows with users, iterating on how we explained timelines, costs, and roles so the product reduced anxiety rather than adding to it.

The work taught me to be comfortable with uncertainty, to communicate clearly across disciplines, and—most importantly—to not fall in love with a single clever idea. The most rewarding moments were the conversations with surrogates and families, knowing that thoughtful product decisions could make a deeply personal journey feel a little more supported.